1/ Publish Evergreen Content.
One of the best ways to increase your SEO traffic is to publish evergreen content. It's the content that remains relevant and helpful for a long time.
For example, the news and events will eventually become outdated, but an article about how to tie a tie will always be relevant for years. An evergreen piece of content can be anything like:
- Listicle.
- How-to guide.
- Infographic.
And the list goes on! Listicles bring in a lot of SEO traffic to your site.
And you can find tons of keyword ideas with this free Keyword Research Tool and Questions Explorer. Or you can jump on the premium tools like Ahrefs or SEMRush.
2/ Optimize Your Title Tags and Meta Descriptions.
Ensure that your title tags and meta descriptions are optimized for your target keywords. This will help you rank higher in the search results and get more click-throughs from potential customers.
This is how you can improve your titles:
- Use numbers and words like ‘free' or ‘hacks.'
- Come up with a short and snappy title for your post.
- Use a word that shows action, emotion, or power.
- Be specific in detail.
- Add the current year to your SEO title.
- And for that, you can use tools like CoSchedule's Headline Analyzer, H-Supertools' Subject Liner Tester, and Monsterinsight's Headline Analyzer to analyze and test your title tags.
3/ Add the Retargeting Pixel Carefully
Retargetting can be extremely rewarding if done correctly. By placing a simple pixel code on your website, you can show ads to people who visit your site. This helps increase brand awareness, ultimately leading to more traffic to your site.
With a web beacon, you can also cater customized content to your visitors. You can show people's behavior to predict their buying choices with pixel targetting.
4/ Ensure to Target One Main Keyword Per Page
It's probably one of the SEO traffic hacks overlooked the most. When optimizing your website for SEO, it's essential to focus on one primary keyword per page. Avoid content or keyword cannibalization at all costs.
Try to rank for multiple keywords and get more SEO traffic to your site. Remember to write about relevant but different topics on each page of your website.
5/ Use CDNs to Server Your Posts Based on Users' Location
CDNs are a network of servers that deliver content based on users' location. When someone visits your website, the CDN will serve them the content from a server that's closest to their location.
This helps to improve your website's loading speed, which is a ranking factor in Google's algorithm. It also helps to improve the user experience on your site, leading to more SEO traffic.
6/ Offer Deals or Discounts to Educational Institutes
Backlinks are essential for SEO, especially from the .edu domain names. The more backlinks you have from high-authority websites, the higher your chances of ranking in the search results.
One way to get high-quality backlinks is to offer deals or discounts to educational institutes like universities or colleges. In exchange for a link back to your website, you can offer a discount on your products or services.
7/ Use Schema Microdata
Schema microdata is a little code that you can add to your website to help search engines understand your content better. It's a type of structured data that you can use to mark up your website.
For example, you can use FAQs schema to let search engines know that your page has a list of questions and answers. This can help your website rank higher in the search results for relevant queries.
It's not guaranteed to increase your site's traffic, but it's a wonderful SEO traffic hack because it works. After all, you make a search engine's job easy! And you have a high chance of getting a featured snippet, which is a zero position on the SERP.
8/ Explore Social Media to Renovate Your Marketing Strategy
Social media should be one of the traffic hacks unrelated to SEO, of course. But why not tap into other sources of traffic when you can.
Platforms like Twitter and LinkedIn offer opportunities for you to share your content and drive traffic back to your site. But they might not work for you. So you need to explore more social sites to decide on one or two.
9/ Repurpose Your Content for Other Content Types
One of the best website traffic hacks is to turn your blog posts into other content types. And then, you can link back to your blog post from that piece of content.
This is an effective way to increase your traffic because you're creating multiple touchpoints for people to find your content. It also links back to your site, which is good for SEO.
For example, you can turn your blog post into:
- Video.
- Infographic.
- SlideShare.
- eBook.
- Social media posts.
10/ Optimize Your Web Pages for Google's Featured Snippets
Featured snippets are the little boxes you often see at the top of the search results. They're designed to give people a quick answer to their query without clicking on a website.
But people click on them to get more details about their query. To get your website in a featured snippet, you need to optimize your web pages for the right keywords. Use these tips to optimize your posts for featured results:
- Use schema markup.
- Answer straight to the point.
- Use short paragraphs and sentences.
- Add eye-catching images, videos, or infographics.
- Add facts and neatly present them.
- Ensure one post answers many similar questions.
- And keep monitoring how you're doing using SEMRush or Ahrefs. Both these tools are unique for everything SEO.
11/ Use Google's Search Console to Find SEO Opportunities
Google's Search Console is a free tool that can help you find SEO opportunities for your website. It provides data and insights about your website's performance in the search results.
For example, it can show you which of your web pages are getting the most impressions and clicks in the search results. It can also show you which queries your website is ranking for.
You can use this data to improve your SEO strategy and get more traffic to your website. If your page appears on SERPs for the query you're not explicitly targeting, create a new blog post about it.
12/ Write a Quick Response Post
If there's a hot topic in your industry that people are talking about, write a quick response post about it. To ensure your post ranks high, you need to optimize it for the right keywords and get it published quickly.
If there is, that means people are interested in it, and you should write about it. A quick response post is easy to create and can help you get a lot of traffic.
13/ Blog About Something Before It Gets Traction
Everything is all about leveraging your current ability to do something bigger. You have the ignorable ability when you're starting. And then gradually, you start getting better at something. That's the case with a few things as well.
Use these tips to surface growing topics before they take off:
- Browse exploding topics for hot trends.
- Use Google Trends to research potential blog topics.
- Explore social media to see what people are talking about.
- Jump on AppSumo for excellent tools in the industry.
- Check out Quora and Reddit to find out what people are interested in.
- Read industry-specific publications to find out about new trends.
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